Capture Value: TTP’s to capture a portion of the value you create in order to have a sustainable business model that continues to create...

Improve the 90% Failure Rate of Products Overview When it comes to designing products, Jobs to be Done is a fundamental tactic that...

Market Time (Cost of Delay): TTP’s to measure the time it takes to respond to market opportunities; and to prioritize development...

Create Value: TTP’s to classify the type of product you are developing (disruptive or sustaining) and how to position it for competitive...