In 2015, he invited Internet users to post their best photos of the famous customized red cup – filled with the special Pumpkin Spice Latte – and accompanied by the hashtag RedCupContest. Result: 40,000 photos were posted! This year, the Red Cup is back, and the brand has taken up some of the designs suggested by Internet users to decorate its cups. An effective way to engage your community, and to reward it the following year! Redcups Starbucks Seasonal Marketing Known for its commitment to its consumers, the Starbucks brand is also renowned for the help it provides to various associations, particularly in the United Kingdom: at the end of 2016,
The brand encouraged various associations to tweet with the hashtag RedCupCheer, in order to collect as many votes as possible. At stake, a nice sum of money donated to 250 associations fax list that will have received the most commitment from Internet users. A great initiative to get your brand talked about while helping causes that are important to Internet users. Redcups Starbucks Seasonal Marketing The key to an effective seasonal campaign is that it must be part of a more global annual strategy that sticks to the image of the brand,
An you have to find the right combination of relevant content and good timing! And for even better results, you have to think mobile and customer experience, by offering accessible and ergonomic campaigns, accompanied by dedicated landing pages. Do not hesitate to contact us to help you design your campaigns throughout the year!Google warned us last summer about the implementation of new measures on January 10, 2017, always with a view to improving mobile browsing. From today therefore, Google will sanction sites whose pages are difficult to access by mobile, in particular because of the use of pop-ups or interstitials that are too large.