Let's examine the relationship between marketing strategy and four key aspects of any business: market research, the marketing plan, corporate identity, and the economy. First, let's get the formalities out of the way and set forth a definitive explanation of what email list marketing strategy actually is. After scouring several websites for the official definition, I settled on a less-official but more effective description of marketing strategy.
Marketing Strategy: A strategy that integrates an organization's marketing goals into a cohesive whole. Ideally drawn from market research, it focuses on the ideal product mix to achieve maximum profit potential. The marketing strategy is set out in a marketing plan. While your marketing strategy is, essentially, a document; its purpose is far more load bearing. Included in the strategy should be your mission statement and business goals, an exhaustive list of your products and services.
A characterization or description of your target clients, and a clear definition of how you integrate into the competitive landscape of your industry. Marketing Strategy v. Market Research This relationship establishes an order of operations: the first phase in any marketing or branding initiative is research. (See our white paper on this subject: Market Research for SMB's). No matter the scope of your research, whether it is a broad canvassing of your current client list or unveiling specific, detailed findings about your target market, the outcome will have a direct effect on your marketing strategy.