There is no right direction all the time, only a gradually groping path. A product without background may experience confusion, confusion and helplessness. Iteration of products can reflect changes in product positioning to a certain extent, and it is very interesting to pursue changes in a product. So I downloaded the important version of the Mafengwo APP and made an analysis to find out what it is. 1. Review In 2006, heavy travel enthusiasts Chen Gang and Lv Gang developed a not-for-profit UGC travel social platform - Mafengwo, providing a platform for users who also love travel to share travel notes, strategies and questions and answers with each other. From 2006 to 2012, in the past few years,
and centralized the information. As of October 2014, Mafengwo has activated 55 million users, of which mobile users account for a large business email list proportion, reaching about 45 million; the total number of travel notes has reached one million. The past and present of the hornet's nest From 2015 to 2017, explore the closed loop of business and find profitable directions. At first, it just advertised the brand, and later released the free-running strategy, trying the business closed loop of 'content + transaction'. However, Mafengwo has never done real transactions, but only facilitated transactions. On the one hand, it refines user needs through content data and provides users with travel services such as high-quality hotels.
On the other hand, it also facilitates accurate transactions on the OTA platform. As of October 2017, the number of independent users has exceeded 120 million, the monthly travel notes of users have reached 130,000, the cumulative comments have exceeded 180 million, the MAU has exceeded 80 million, and the daily product data has exceeded 3 T, covering the global POI (Point of Interest, Point of Interest) , including attractions, hospitals, police stations, etc.) more than 50 million. From 2018 to now, facing a broader tourism market, it is no longer limited to independent travel. 2. Summary of important versions The past and present of the hornet's nest V2.0.0~v4.9.0: It can only be downloaded to the android version