It is therefore important that reviews come from users who bought the product voluntarily. Responses from companies to reviews are neglected What Germans write reviews for Companies responding to reviews is crucial. Consumers want the company to respond to their review and read responses. However reactions are neglected in Germany. have never had a reaction to their reviews. In Italy Spain and France consumers receive a response to their ratings much more frequently. Only between and have never received an answer to their rating. In the Netherlands there is also little reaction to reviews. The numbers in Germany and the Netherlands are twice as high.
German companies need to be much more active and we are showing how. In a follow-up study with managers and owners from small and medium-sized companies of them from Germany Capterra examines the company side and examines how SMEs collect reviews how they react to negative reviews which software they use for the evaluation and much more. In the follow-up article we also explain how companies like Cantera should deal with fake reviews and give tips on how and Specific Database what reviews must be checked before publication. We will publish the study results and tips soon. So stay tuned. The importance of online reviews Want to learn more Then take a look at our Review Management Software directory to discover more products.
Methodology The study was conducted in October . For the study we interviewed over consumers from countries Germany France Italy Brazil Spain and the Netherlands. consumers from Germany were surveyed. Qualified participants are over years old and read online reviews. For this article we looked at the study results of European consumers. Note For some graphs multiple answer choices were available so the sum of the percentages exceeds . This article may refer to products programs or services that are not available in your area or that may be restricted by country laws or regulations.