Product (Rules, Ideal Condition & TTP's)

Updated: Apr 20


Steve Jobs (By Matthew Yohe, CC BY-SA 3.0)

Rule Statement:

Prioritize and develop products that solve the customer's "job to be done" with no "cost of delay".


Ideal Condition:

100% Value Creation

  • Perfect Customer Satisfaction

  • 0 “Cost of Delay” (customer impact)

100% Value Capture

  • Revenue, Resources, Profits, Units…

  • 0 “Cost of Delay



Tactics, Techniques and Procedures (TTP's):

  • Job to Be Done: TTP’s to understand the motivation for why customers hire or fire products to help them get their job done.

  • Market Delay (Cost of Delay): TTP’s to measure the time it takes to respond to market opportunities; and to prioritize development decisions by calculating the impact of time on value creation & capture.

  • Create Value: TTP’s to enable strategic choice by 1) classifying the type of product you are developing and 2) how to position it for competitive advantage.

  • Capture Value: TTP’s to capture a portion of the value you create in order to have a sustainable business model that continues to create value.


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