Product (The Research)

Updated: Apr 9


Steve Jobs (By Matthew Yohe, CC BY-SA 3.0)

Rule Statement:

Prioritize and develop products that solve the customer's "job to be done" with no "cost of delay".


Ideal Condition:

100% Value Creation

  • Perfect Customer Satisfaction

  • 0 “Cost of Delay” (customer impact)

100% Value Capture

  • Revenue, Resources, Profits, Units…

  • 0 “Cost of Delay


Tactics, Techniques and Procedures (TTP's):

  • Job to Be Done: TTP’s to understand the motivation for why customers hire or fire products to help them get their job done.

  • Market Delay (Cost of Delay): TTP’s to measure the time it takes to respond to market opportunities; and to prioritize development decisions by calculating the impact of time on value creation & capture.

  • Create Value: TTP’s to enable strategic choice by 1) classifying the type of product you are developing and 2) how to position it for competitive advantage.

  • Capture Value: TTP’s to capture a portion of the value you create in order to have a sustainable business model that continues to create value.


Research:

  1. Baldwin, Carliss Y. & Clark, Kim B.Managing in an Age of Modularity.  Harvard Business Review.  September-October 1997

  2. Christensen, C. M. (2015). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Watertown, MA: Harvard Business Review Press.

  3. Christensen, C. M., Anthony, S. D., & Roth, E. A. (2004). Seeing What's Next: Using the Theories of Innovation to Predict Industry Change. Brighton, MA: Harvard Business Press.

  4. Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Competing Against Luck: The Story of Innovation and Customer Choice. New York, NY: HarperCollins.

  5. Christensen, C., & Raynor, M. (2013). The Innovator's Solution: Creating and Sustaining Successful Growth. Watertown, MA: Harvard Business Review Press.

  6. Christensen, C., Grossman, J. H., & Hwang, M. J. (2008). The Innovator's Prescription: A Disruptive Solution for Health Care. New York, NY: Mcgraw-hill.

  7. Conway, M. (1968). How Do Committees Invent?

  8. Cost of Delay. (2017). Retrieved from http://blackswanfarming.com/cost-of-delay/

  9. Kaplan, R. S., Davenport, T. H., Norton P. David Kaplan S. Robert, Kaplan, R. S., & Norton, D. P. (2001). The Strategy-focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Brighton, MA: Harvard Business Press.

  10. Klement, A. (2018, July 3). Replacing The User Story With The Job Story. Retrieved from https://jtbd.info/replacing-the-user-story-with-the-job-story-af7cdee10c27

  11. MacCormack, A. D., Rusnak, J., Baldwin, C. Y., & School, H. B. (2008). Exploring the Duality Between Product and Organizational Architectures: A Test of the Mirroring Hypothesis. The Mirroring Hypothesis: Theory, Evidence and Exceptions. (2010, February 18). Retrieved from https://hbswk.hbs.edu/item/the-mirroring-hypothesis-theory-evidence-and-exceptions

  12. Magretta, J. (2012). Understanding Michael Porter: The Essential Guide to Competition and Strategy. Brighton, MA: Harvard Business Press.

  13. Maskell, B. H., Baggaley, B., & Grasso, L. (2016). Practical Lean Accounting: A Proven System for Measuring and Managing the Lean Enterprise, Second Edition. Boca Raton, FL: CRC Press.

  14. Osterwalder, A.& Pigneur, Y. (2013).Business Model Generation:A Handbook for Visionaries, Game Changers and Challengers. Hoboken, NJ.John Wiley & Sons.

  15. Porter, M. E. "What Is Strategy?" Harvard Business Review 74, no. 6 (November–December 1996): 61–78. https://hbr.org/1996/11/what-is-strategy. Porter, M. E.Retrieved from http://www.instituteofbusinessstrategy.com/strategy.pdf

  16. Raynor, M. & Ahmed, M. (2013). The Three Rules: How Exceptional Companies Think. London, England: Penguin UK.

  17. Raynor, M. E. (2007). The Strategy Paradox: Why Committing to Success Leads to Failure (And What to do About It). New York, NY: Crown Business.

  18. Reinertsen, D. G. (1997). Managing the Design Factory: A Product Developer's Toolkit. New York, NY.  The Free Press.

  19. Reinertsen, D. G. (2009). The Principles of Product Development Flow: Second Generation Lean Product Development. Celeritas Pub.

  20. Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Books.

  21. Spiek, C., & Moesta, B. (2014). The Jobs-To-be-Done Handbook: Practical Techniques for Improving Your Application of Jobs-To-be-Done. CreateSpace Independent Publishing Platform.

  22. Ward, A. C., & II, D. K. (2014). Lean Product and Process Development, 2nd Edition. Lean Enterprise Institute.

  23. Wheelwright, S. C. (2010). Managing New Product and Process Development: Text Cases. New York, NY: Simon & Schuster.

  24. Wheelwright, S. C. (2010). Managing New Product and Process Development: Text Cases. New York, NY: Simon & Schuster.

  25. Ward, A. C., & II, D. K. (2014). Lean Product and Process Development, 2nd Edition. Lean Enterprise Institute.

  26. Wheelwright, S. C. (2010). Managing New Product and Process Development: Text Cases. New York, NY: Simon & Schuster.

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